---
id: "pisquared:interview/stroube-bryan"
type: "Pi-Squared interview"
title: "Anita McGahan in conversation with Bryan Stroube"
url: "https://pisquared.theburnescenter.org/interviews/stroube-bryan"
date: "2026-01-29"
people: ["Anita McGahan","Bryan Stroube"]
summary: "Bryan Stroube is Assistant Professor at the University of Kentucky. Bryan’s research is on how private enterprise and entrepreneurship can be used as..."
recording: "https://vimeo.com/1159771885"
source: "Pi-Squared (pisquared.theburnescenter.org), The Burnes Center for Social Change"
licence: "none stated"
---

# Anita McGahan in conversation with Bryan Stroube

Bryan Stroube, Assistant Professor of Strategy, University of Kentucky · 29 January 2026

## About the guest

Bryan Stroube is Assistant Professor at the University of Kentucky. Bryan’s research is on how private enterprise and entrepreneurship can be used as development tools in emerging economies and how the public conceptualizes the relationship between organizations' strategic missions and their market action. He has experience at a Chicago-based consulting firm specializing in sales and marketing projects for the pharmaceutical and medical industries. He holds a PhD in strategic management from the University of Maryland's Robert H. Smith School of Business; and a master's degree in economics from the Hong Kong University of Science and Technology as well as bachelor's degrees in electrical engineering and English from Purdue University.

## Related resources

- [Bryan’s website at the University of Kentucky](https://gatton.uky.edu/people/bryan-stroube)
- [Google Scholar on Bryan](https://scholar.google.com/citations?user=tu2RUjYAAAAJ&hl=en&oi=ao)
- [Bryan’s recent paper with Gary Dushnitsky on US neighborhoods and eCommerce](https://sms.onlinelibrary.wiley.com/doi/full/10.1002/smj.3706)
- [Paper on misfit bias](https://pubsonline.informs.org/doi/full/10.1287/orsc.2023.17462)
- [Paper on Shopify and low-code entrepreneurship](https://www.sciencedirect.com/science/article/pii/S2352673421000299)

## Recording

Video: https://vimeo.com/1159771885

## Category

[Where Do We Go From Here?](https://pisquared.theburnescenter.org/category/where-next)

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Original page: https://pisquared.theburnescenter.org/interviews/stroube-bryan · Licence: none stated