Assistant Professor of Management and Technology at Bocconi University
Anita and Shirley talked about a wide variety of issues related to the energy transition, and the ways in which large companies respond to transparency dilemmas.
Shirley's reply: The dilemma is a paradox. This goes all the way back to a famous publication by Kenneth Arrow in 1962. In her dissertation, Shirley called this a paradox because she wanted to say that there is something different here in that there are layers of tradeoffs that add up to create very difficult decisions about disclosure for corporate leaders. At the same time, corporations sometimes rely on technology that is harmful for the consumer or the environment. Non-disclosure clearly might be in the interests of preventing controversy as well as of protecting innovations.
Shirley talked about the dilemma as evoking all these layers. The short answer is “yes,” all these layers are in place.
We see the complexity play out in what Shirley calls “heterogeneity,” which is shorthand for differences across companies. To root out bad behavior, we need data; we need proof. If we can show data using rigorous data to show that there is bad behavior, then we can do something about it. This requires various legal and governmental processes to get behind what’s really going on. Targeted prosecution is what’s needed, she said.
Shirley is motivated by the challenge. She described a Lancet article on chemical emissions in the US and found that company leaders were asking for protection from being held accountable for earlier behaviors of their organizations. This is what sparked her research in this area on energy.
Some ideas for how to approach include appointing a third-party auditor that can assess whether proprietary technology is truly proprietary. A compromise may be to randomize investigations to assess harmfulness of technologies to see if the best tech is being held back.
Another approach is to address the argument that tech is critical for their long-term growth. She asked, how about a tax credit to reward tech development? We are used to the idea of using tax credits to encourage grand technologies. If companies are saying they need to be protected, this is a way of overcoming that objection. We need a plethora of tools.
Anita asked: What about accountability though? Shirley noted that many people in industry are very sensible and would even say that there is evidence of corporate secrecy to protect against accountability. If we do a reckoning across time, that’s got to be very robust. We may need more regulation, especially in the U.S.
Shirley sees regulation in the EU as most advanced. The EU does not allow trade secrets at all. In contrast, she said, China is not focused on regulations, although many companies are socially responsible in the sense that they are state owned. China puts business interests first in many instances. In contrast, she said, the US is more progressive. The public in the US does care a lot about innovation, but also engage in scrutiny of companies that can be intense.
Energy security, said Shirley, is a top priority. The company that Shirley worked for was established for energy security in China. This is evident in the US especially with political polarization. The solution has to be a systematic energy revolution. This is the innovation agenda. Chemicals and fracking is a very small issue in the big picture.
Shirley is optimistic. But she doesn’t think that the energy revolution is going to come from the established big companies. Methane reduction, carbon capture, etc., may come from the current companies but not the fundamental change we need.
Anita asked: Shouldn’t we hold the big companies accountable, then? If innovation is going to occur elsewhere, why do we need to protect them from transparency? Shirley talked about the range of innovations we need. We need both small and large breakthroughs to get through this. We need offshore drilling by, for example, by medium-sized innovators, and at the same time, the scaled change that is accessible to large innovators in areas like nuclear and hydrogen. For large energy companies, the approach might be to threaten the innovators.
But in the end, Shirley is optimistic that a clean energy revolution will occur.
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