Hyunjin Kim is Assistant Professor in the strategy area at INSEAD. Her research focuses on how data and artificial intelligence (AI) impact firm decisions, and the implications for how firms compete and build competitive advantage. She uses field experiments and...

Hyunjin Kim is Assistant Professor in the strategy area at INSEAD. Her research focuses on how data and artificial intelligence (AI) impact firm decisions, and the implications for how firms compete and build competitive advantage. She uses field experiments and computational methods to explore these questions, collaborating closely with Fortune 500 companies as well as tech startups. Her research has received funding from a number of high-profile sources, and has been featured in the popular press. Hyunjin serves as an editorial board member at three top journals. She also co-leads the Conference on Field Experiments in Strategy (CFXS) and is the founder and chair of the AI Venture Lab at INSEAD.